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Smart Data

In the modern business world, data is the new gold - and we help our clients to transform these valuable resources into actionable insights. Advanced technologies and intelligent analyses provide the decisive competitive advantage.

From optimising CRM systems and comprehensive customer data analysis with Qualtrics to complete end-to-end tracking and Voice of Customer capture, we deliver customised strategies to help our clients make the most of their data intelligently. Smart data unlocks potential and is a crucial pillar for companies.

What knot are you trying to untie?

Let's talk about your use case. Together we'll see what improvements we can make.

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Customer-Relationship-Management

Our expertise in Customer Relationship Management (CRM) helps you to sustainably improve your customer relationships and maximise business success. We support you in the selection, implementation and customisation of leading CRM systems to optimise your sales, marketing and service processes. Whether Salesforce, Microsoft Dynamics or other providers - we ensure that the CRM system is perfectly aligned with your business requirements and provides you with valuable insights into the behaviour and needs of your customers.

With our help, you can integrate CRM seamlessly into your existing IT infrastructure and utilise the benefits of modern technologies to promote long-term customer loyalty and business growth.

Qualtrics

Ever-increasing customer demands and expectations require new and innovative ways to enable positive customer experiences and thus promote the recommendation of your company. As a partner of Qualtrics, we help our clients from implementation to realisation of defined solutions, which are created through effective data analysis of customer voices and metadata.

Qualtrics is a platform that specialises in experience management. Various tools analyse customer feedback from channels such as chat, email and social media and use machine learning to identify the causes of problems. They improve the customer journey and call centre quality, provide insights into team performance and support data-based surveys for better user experiences - a key to increasing brand perception, employee satisfaction and customer loyalty.

Qualtrics im Detail

End-to-End Tracking

We offer comprehensive end-to-end tracking solutions that enable you to precisely track and analyse every step of the customer journey. With our expertise, we seamlessly integrate tracking technologies into your digital platforms, giving you detailed insights into your users' behaviour - from the first contact to the final purchase. This allows you to make data-based decisions to continuously optimise your marketing strategies and measurably increase the success of your campaigns.

Voice of Customer

Understanding and responding to the needs and wishes of customers is fundamental to any adaptive sales strategy. The Voice of Customer concept therefore goes far beyond conventional customer feedback methods. It enables you to gain in-depth insights into the perceptions and expectations of your customers. Various channels are used to sketch a comprehensive picture of customer perception. If used correctly, you can increase satisfaction, secure competitive advantages, drive innovation and minimise risks. It is important to translate the insights gained into concrete measures. We accompany you on your way to understanding your customer voices and interpreting them correctly in order to increase customer loyalty. 

We are looking forward to your challenges!

Let's work together to find the right solution for your needs. Our experts are ready to provide you with comprehensive advice.

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Lisa Heinz

  • Head of Digital Experience