Skip content

Smart Data

In the modern business world, data is the new gold - and we help our clients to transform these valuable resources into actionable insights. Advanced technologies and intelligent analyses provide the decisive competitive advantage.

From optimising CRM systems and comprehensive customer data analysis with Qualtrics to complete end-to-end tracking and Voice of Customer capture, we deliver customised strategies to help our clients make the most of their data intelligently. Smart data unlocks potential and is a crucial pillar for companies.

What knot are you trying to untie?

Let's talk about your use case. Together we'll see what improvements we can make.

// Contact us here

Ein Diagramm, das verschiedene Abteilungen eines Unternehmens visuell darstellt und miteinander verknüpft. In der Mitte befinden sich ein Rechteck mit zwei Figuren, umgeben von verschiedenen Kategorien, die über Linien verbunden sind: “Kundenservice”, “Marketing”, “Vertrieb”, “Reporting”, “Faktura & Logistik”, “Kundenverwaltung” und “Projektmanagement”. Jede Abteilung wird durch ein Icon repräsentiert, das ihren jeweiligen Aufgabenbereich symbolisiert. A diagram that visually represents and links different departments of a company. In the center is a rectangle with two figures surrounded by different categories connected by lines: ‘Customer Service’, ‘Marketing’, ‘Sales’, ‘Reporting’, ‘Billing & Logistics’, ‘Customer Administration’ and ‘Project Management’. Each department is represented by an icon that symbolizes its respective area of responsibility.

Customer-Relationship-Management

Our expertise in Customer Relationship Management (CRM) helps you to sustainably improve your customer relationships and maximise business success. We support you in the selection, implementation and customisation of leading CRM systems to optimise your sales, marketing and service processes. Whether Salesforce, Microsoft Dynamics or other providers - we ensure that the CRM system is perfectly aligned with your business requirements and provides you with valuable insights into the behaviour and needs of your customers.

With our help, you can integrate CRM seamlessly into your existing IT infrastructure and utilise the benefits of modern technologies to promote long-term customer loyalty and business growth.

Hier sind die Logos von Qualtrics und Tallence zu sehen und mit einem x untereinander stehend verbunden. The Qualtrics and Tallence logos can be seen here and are written underneath each other being connected by an x.

Qualtrics

Ever-increasing customer demands and expectations require new and innovative ways to enable positive customer experiences and thus promote the recommendation of your company. As a partner of Qualtrics, we help our clients from implementation to realisation of defined solutions, which are created through effective data analysis of customer voices and metadata.

Qualtrics is a platform that specialises in experience management. Various tools analyse customer feedback from channels such as chat, email and social media and use machine learning to identify the causes of problems. They improve the customer journey and call centre quality, provide insights into team performance and support data-based surveys for better user experiences - a key to increasing brand perception, employee satisfaction and customer loyalty.

Qualtrics im Detail

End-to-End Tracking

We offer comprehensive end-to-end tracking solutions that enable you to precisely track and analyse every step of the customer journey. With our expertise, we seamlessly integrate tracking technologies into your digital platforms, giving you detailed insights into your users' behaviour - from the first contact to the final purchase. This allows you to make data-based decisions to continuously optimise your marketing strategies and measurably increase the success of your campaigns.

Hier ist eine Animation zu sehen, die zwei Personen zeigt, die sich auf Sesseln gegenüber sitzen und Laptops oder Tablets nutzen. Zwischen ihnen befinden sich Sprechblasen, die Aufgabenlisten mit Häkchen, eine Fünf-Sterne-Bewertung und ein Balkendiagramm mit steigenden Werten zeigen. Die Grafik symbolisiert, dass sich die Personen über diese Dinge austauschen. The animation here shows two people sitting in armchairs facing each other and using laptops or tablets. Between them are speech bubbles showing task lists with tick marks, a five-star rating and a bar chart with increasing values. The graphic symbolizes that the people are discussing these things.

Voice of Customer

Understanding and responding to the needs and wishes of customers is fundamental to any adaptive sales strategy. The Voice of Customer concept therefore goes far beyond conventional customer feedback methods. It enables you to gain in-depth insights into the perceptions and expectations of your customers. Various channels are used to sketch a comprehensive picture of customer perception. If used correctly, you can increase satisfaction, secure competitive advantages, drive innovation and minimise risks. It is important to translate the insights gained into concrete measures. We accompany you on your way to understanding your customer voices and interpreting them correctly in order to increase customer loyalty. 

We are looking forward to your challenges!

Let's work together to find the right solution for your needs. Our experts are ready to provide you with comprehensive advice.

// Contact

Lisa Heinz

  • Head of Digital Experience